Event Medica 2019
18 Nov 2019 - 21 Nov 2019
Medica 2019, Messe Düsseldorf, Germany
As a result of the final phase of exhibitor registrations for the world’s leading medical trade fare MEDICA 2019 in Düsseldorf (running between 18 and 21 November), one thing is already apparent: Exhibitors have a positive view of the updated allocation of subjects to the trade fair halls and are aligning their participation to the new structure with regard to target group orientation and placement and are also, in part, expanding their presence. Despite a market environment that is becoming increasingly demanding, Messe Düsseldorf once more expects participation of over 5,000 exhibitors from more than 60 countries.
“Increasing trade restrictions, higher margin pressure and Brexit – conditions on the market demand that our exhibitors pool their strengths, as must MEDICA, as well. There is a clear focus on future topics and growth markets,” explains Wolfram Diener, Managing Director at Messe Düsseldorf. Digitalization clearly sets the pace for market development and MEDICA takes this into account, which is reflected in the new hall structure and the programs of the accompanying conferences and forums, says Diener. “In future, the healthcare industry and medical technology will only remain competitive if they keep up with digital change consequently and strategically.”
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